Published
March 07, 2024
Category
Cold email lead gen
client
Webdevxio
6 months of cold email outreach resulted in 50+ appointments for the web design agency
6 months of cold email outreach resulted in 50+ appointments for the web design agency.
Appointments booked
Lead Conversion
01. The Challenge & Solution
W Webdevxio, a leading web design agency, was facing the challenge of generating consistent, high-quality appointments with potential clients. With growing competition, relying on traditional methods wasn’t enough to keep up with the demands of lead generation. The goal was to streamline our outreach efforts and reach a broader audience while maintaining a personal touch in our communication.
To address this, we turned to cold email outreach, leveraging cutting-edge tools and platforms. We implemented Instantly.ai for automated email sequences and Apollo.io for lead data sourcing, ensuring we targeted the right audience. To improve our email deliverability, we used Debounce for email verification and employed a reliable Microsoft 365 email server. LinkedIn prospecting was also integrated within Instantly.ai to amplify our reach.
02. Working Process
Our process was centered on precision and testing:
Lead Generation: Apollo.io was utilized to find high-quality leads that matched our target demographic. We focused on businesses that required web design services, ensuring the outreach was relevant.
Email Verification: Using Debounce, we cleaned and verified the email lists to enhance deliverability and reduce bounce rates.
Email Campaigns: Instantly.ai powered our email sequences, personalized for each lead segment. We monitored the performance of subject lines, open rates, and response rates to refine our approach continually. A/B testing was conducted to optimize message content.
LinkedIn Outreach: We synchronized LinkedIn prospecting with the cold email campaigns to enhance trust and engagement.
03. Perfect Result
After 6 months of dedicated outreach, Webdevxio successfully booked over 50 appointments with potential clients. The combination of personalized cold emails and LinkedIn prospecting proved effective, and our email deliverability remained strong throughout the campaigns thanks to the use of Debounce and Microsoft 365.
The tools we used—Instantly.ai, Apollo.io, and Debounce—played a crucial role in helping Webdevxio scale our outreach, book high-quality appointments, and ultimately grow our client base.