64 positive replies in 4 weeks for a digital billboard company

The background

The client sells advertising on digital billboards to the businesses around them. Their buyers are local: shops, restaurants, clinics and service companies that want to be seen by people in their own area.

The strategy

Every prospect had to be a real business close to one of the client’s billboards, and every email had to reach the person who decides on advertising.

1. Scrape businesses from Google Maps

Google Maps lists local businesses by category and location, so it gave us prospects that actually sit near the billboards.

2. Enrich the data

Each business was enriched so the list could be filtered and the outreach could reference who and where they are.

3. Find the decision makers

We found the email addresses of owners and the people who decide on advertising, not generic info@ inboxes.

4. Offer an ad on a local billboard

The outreach offered a specific, local placement: an ad on a digital billboard in the prospect’s own area.

Why it worked

The proof

In the first 4 weeks the campaign produced 64 positive replies, all tracked as opportunities in the sending platform.